New and Innovative Approach for Potential Employment: Detailed explanation-video representation-Advantages-Disadvantages

The Corona Virus led Pandemic devastated the lives and livelihood of millions of people across the World, India too suffered a lot, the impact can be seen on contraction of GDP of -23.9%, level of poverty rose, many employed people lost their jobs and they are unlikely re-employed in near future, inequality rose exponentially. Recent Union Budget tried to ease the worst situation toward normalcy, it has tried to impose tax on provident fund which exceed the limit. Education sector suffered the most, millions of students right from Primary schools to Higher Institutions were closed for almost 11 months in last year. New strains of Virus found in UK, Brazil, South Africa are going to be potential challenge for the Govt and Scientists of the Country. Severe lock downs in previous year made people to lock themselves in their respective homes, simultaneously Govt tried to made almost every thing paperless to avoid physical contacts and upheld the social distancing norms. In this Blog, i'll try to suggest an innovative approach of employment which may provide employments to thousands of people living in metro cities of India.

Introduction:

Tech-Giants like Google, Microsoft, Facebook etc are making huge amount of money by placing Ads after the compliance of predefined criteria, India lacks such Technology as of now, since none of the Technology based platform in India is so wide and large which can compete with them. It is a simple Ads-display technique which may be connected to the local server of the area(create new if conditions needs). Businesses, Firms, Employers are seeking such platform which works locally, and comply the principle of Data Localization. In this technique both parties remain confined locally. It is obvious, for local advertisement, there are possibilities that compliance are easy and short.

To implement the technique following things may need:

-Big LED Screen with high resolution.

-Software, which will let the Ads to load and unload on the screen with programmed time-slots.

-Within a local area, operator(s) may select which Ads to be screened or not to screened and for what time-slots.

-To prohibit restricted things to be screen, a artificial intelligence based central server should be set-up, which will pre-check the Ads to be screened. Basically, this mechanism avoid screening unscrupulous ads which may include pornographic materials(including child pornography), Ads sensitive to National unity, security, integrity, Ads which may dishonor the persons of National importance, hate slogans etc

-To implement the technique, almost every traffic signal lights may be replaced by these LED screens, this might not be required to change the position or height of the existing traffic signals.

Working:

To understand the working of this new innovative approach, first let's have a brief idea on existing practice of traffic management system, basically, it works on RED-YELLOW-GREEN signals. Red signal indicate that every vehicle on the road must have to stop at the point of installed traffic signal, Yellow signal sends a understanding to every halted vehicle that soon/slowly, you can move the vehicle, whereas, Green signal allow every vehicle to move freely without any restriction but within the allowed speed-limit of the area. In case of Green-Yellow-Red signal sequence, a vehicle have to slow as the signal turns Yellow and stop when the signal turns to be Red. Now let's understand about the modification, In this approach, every Traffic signal lights will be replaced by Big LED screen which have high resolution. In case of Green and Yellow signal, there is no need to show ads on the screen, this will avoid unnecessary problems among the commuters. But as the Signal turns to be Red, and after passing few seconds of time, ads will be screened for the same time gap which was previously allotted for the red signal.

Advantages:

-The move may discourage cutting of trees since there will no need for posters to advertise, it may further avoid deforestation.

-Nailing of trees may be avoided completely.

-The platform may allow the smallest traders to advertise easily and cheaply.

-Big companies too may advertise by using this platform, it may give luxury to the Regulatory Body to charge differently on the basis of their revenue.

-Night and Day charges can vary also type of advertisement too can vary, since type of vehicles on the road change during these times.

-During political campaigning, it may avoid political posters, banner, pamphlet etc, even it may allow short speeches to be screened.

-During National Holidays, accomplishments of Freedom Fighters may be shown by using these platforms.

-People of National Importance and Big donor's name and photos may be screened to pay respect.

-It will ensure availability of employment locally for local youths. Further, there may reduction in crime rate in the cities.

-It may ensure Easy and Fast dissemination of critical information among masses specially during the time of crisis.

Possible Disadvantages:

-It may Promote e-waste, which further, may create extra challenges to dispose these waste.

-Rush for irrelevant Ads.

-In case of hacking, spam, the platform may be used for Anti-social activities etc. 

Conclusion:

Technology and Advertisement are both compatible to each other and also, they are mutually related. Disposing of e-waste will not going to be a big deal, since IIT-Delhi has developed a Technology to recycle e-waste. It will work on the Zero-Emission Principle.